Graphic Standards Manual

  • Graphic Standards Manual

In this guide are the official logos and colors for the new PRCC brand.  Consistent use of these logos and colors will enhance the external image of PRCC and reinforce its brand.  To execute these branding elements in a format other than those shown in this guide, specific approval must be granted. To download a printable PRCC Styles Manual, click here.

Importance of Maintaining the PRCC Brand

PRCC’s brand is the emotional and psychological connection between the College and its prospective students, current students, faculty, staff, alumni, and community members. Key elements of PRCC’s brand are leadership, strength, passion, achievement, and graceful ferocity. Care and tradition are at its root. Passion and a progressive spirit are at its heart. Strength and achievement are at its soul. PRCC’s brand should direct all conversations with prospective/current students and alumni. Commitment to PRCC’s brand through the use of the Graphics Standards Manual will create consistency among all promotional efforts, cause PRCC to stand out from other community colleges, establish a professional image across the entire institution, and unite three campuses under the single PRCC banner.

Official PRCC Colors

The official PRCC colors are PMS 505 and PMS 1235 (Pantone Matching System) and every effort should be made to replicate these colors as closely as possible. One should always print with these two spot colors to ensure 100% accuracy in the final printed piece. However, there may be times in which printing with “spot colors” are not practical and/or impossible. This could be due to printer capabilities, cost-effectiveness, or a variety of other reasons. When this occurs, request that the printer match the PMS colors as closely as possible. Most printers, suppliers, and manufacturers should be able to match these colors with relative accuracy. Reproducing the exact color with the CMYK (cyan, magenta, yellow, and black) printing process is nearly impossible in most situations. RGB (red, green, and blue) should be used for web and on-screen purposes only. Below are some examples of typical usage for each of these color formats.

PMS Spot Color

  • High-profile printed pieces (shirts, hats, athletic gear, orientation folders, brochures, etc.)
  • Pieces that have a large quantity/high print-run (business cards, letterhead, PRCC branded office supplies, etc.)
  • Screen-printed materials

CMYK

  • Short-life, low-profile printed pieces or throw-aways (flyers, postcards/mailers with a limited audience, etc.)
  • Short print-run pieces (simple brochures, flyers, etc. – items printed in small quantities of 1,000 or less)
  • Signs and banners (PMS spot color is often not an option for large format printing)


RGB

  • Websites
  • Web Ads
  • PowerPoint Presentations
  • Television and Videos

PRIMARY COLORS

Wildcat Maroon:
PMS 50-16 C
50c / 100m / 100y / 25k
118r / 33g / 45b
Hex Code: #76212d

Wildcat Gold:
PMS 14-7 C
0c / 29m / 92y / 0k
253r / 187g / 45b
Hex Code: #fdbb2d

EXPANDED COLOR PALETTE

River Stone:
PMS 663 C
13c / 10m / 6y / 0k
221r / 217g / 224b
Hex Code: #DDD9E0

Wrought Iron:
PMS 316 CP
97c / 21m / 33y / 73k
4r / 33g / 37b
Hex Code: #042125

Denim:
PMS 111-4C
50c / 18m / 0y / 25k
96r / 128g / 156b
Hex Code: #60809C

Khaki:
PMS 23-4 C
25c / 30m / 39y / 0k
190r / 192g / 196b
Hex Code: #BEA182

Sunset Sky:
PMS 691 C
9c / 21m / 12y / 1k
228r / 192g / 196b
Hex Code: #E4C0C4

Pinebelt Green:
PMS 122-10C
26c / 0m / 8y / 9k
172r / 209g / 202b
Hex Code: #ACD1CA

Typography

Since the redesign of the website, we encourage the use of three new fonts: Montserrat, Pridi and Oswald.

MontserratPridiOswald
PreviewPreviewPreview
Download (Zip)Download (zip)Download (Zip)

Official PRCC Emblem

This is the primary, official logo for PRCC. It represents the College as a whole and promotes elements of academic excellence, achievement, and leadership, which are key components of the brand. The official logo must be prominently displayed on all College materials, both print and electronic. The emblem can be utilized in several colors: maroon, gold, black or white. Examples of the appropriate use of these four colors are noted here.

Vertical Logos

Horizontal Logos

Additional Official PRCC Marks

These additional marks for PRCC also represent the College as a whole and promote the key elements of its brand. They should not be used as replacements for the official emblem. However, they can be used to enhance the overall appearance and branding of print and electronic publications. As with the official emblem, these additional marks can also be utilized in several colors: maroon, gold, black or white. Examples of the appropriate use of these four colors are noted here.

Athletic Logos

These logos were designed for use by the PRCC athletic programs, the bookstore, and other departments when ordering game day or spirit items. As with the official PRCC emblem, the athletic logos should remain in their original forms and should not be altered in any fashion. The appropriate color usage of these logos is defined here.

Spirit Marks

These marks are for informal representation of the College. They should be used to communicate school spirit. When creating official academic publications, these secondary marks should never compete with or be used in substitution of the official PRCC emblems and logos. Examples of the appropriate use of PRCC colors and color combinations are noted here.

Spirit Wordmarks

These additional informal marks also portray PRCC spirit. When creating official academic publications, these secondary marks should never compete with or be used in substitution of the official PRCC emblems and logos. However, they can be used to enhance the overall appearance and branding of print and electronic publications. Examples of the appropriate use of PRCC colors and color combinations are noted here.

Unacceptable Usage of the PRCC Emblem and Marks

Never alter or redraw any of the official PRCC logos or graphics. Do not add to, rotate, change the proportion, alter the transparency, combine colors, place in another shape, or reset the type of the official logos. Also, the PRCC logos should not be applied to busy palettes or used on patterned backgrounds. Clipart should not be used on official PRCC publications.

Each community college president is asked to bring two (2) wrapped door prizes, minimum value of $50 each. We will have a station set up at the conference for you to drop off the door prizes.

Each community college is asked to provide name tags for their Board members, administration, and staff attending the conference.