Graphic Standards Manual

In this guide are the official logos and colors for the new PRCC brand.  Consistent use of these logos and colors will enhance the external image of PRCC and reinforce its brand.  To execute these branding elements in a format other than those shown in this guide, specific approval must be granted. To download a printable PRCC Styles Manual, click here.

Importance of Maintaining the PRCC Brand

PRCC’s brand is the emotional and psychological connection between the College and its prospective students, current students, faculty, staff, alumni, and community members. Key elements of PRCC’s brand are leadership, strength, passion, achievement, and graceful ferocity. Care and tradition are at its root. Passion and a progressive spirit are at its heart. Strength and achievement are at its soul. PRCC’s brand should direct all conversations with prospective/current students and alumni. Commitment to PRCC’s brand through the use of the Graphics Standards Manual will create consistency among all promotional efforts, cause PRCC to stand out from other community colleges, establish a professional image across the entire institution, and unite three campuses under the single PRCC banner.

Official PRCC Colors

The official PRCC colors are PMS 505 and PMS 1235 (Pantone Matching System) and every effort should be made to replicate these colors as closely as possible. One should always print with these two spot colors to ensure 100% accuracy in the final printed piece. However, there may be times in which printing with “spot colors” are not practical and/or impossible. This could be due to printer capabilities, cost-effectiveness, or a variety of other reasons. When this occurs, request that the printer match the PMS colors as closely as possible. Most printers, suppliers, and manufacturers should be able to match these colors with relative accuracy. Reproducing the exact color with the CMYK (cyan, magenta, yellow, and black) printing process is nearly impossible in most situations. RGB (red, green, and blue) should be used for web and on-screen purposes only. Below are some examples of typical usage for each of these color formats.

PMS Spot Color

• High-profile printed pieces (shirts, hats, athletic gear, orientation folders, brochures, etc.)
• Pieces that have a large quantity/high print-run (business cards, letterhead, PRCC branded office supplies, etc.)
• Screen-printed materials

CMYK

• Short-life, low-profile printed pieces or throw-aways (flyers, postcards/mailers with a limited audience, etc.)
• Short print-run pieces (simple brochures, flyers, etc. – items printed in small quantities of 1,000 or less)
• Signs and banners (PMS spot color is often not an option for large format printing)


RGB

• Websites
• Web Ads
• PowerPoint Presentations
• Television and Videos